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Sheryl Vieira joins Premier's Sarasota office

Sheryl Vieira joins Premier Properties of Southwest Florida, Inc.'s Sarasota office as Director of Marketing

Tuesday, October 17, 2006

SARASOTA — Steve Bailey, vice president and regional manager of Premier Properties of Southwest Florida, Inc. REALTORS ' Sarasota division, announced Sheryl Vieira has joined the brokerage's Sarasota office as director of marketing effective October 23.

Vieira is a marketing and public relations professional with extensive experience in promotions, advertising, event planning and client relations. She has been acknowledged for her creative approach to both marketing and PR and for her high professional standards.

Sheryl Vieira previously held the position of president of marketing & PR for a Sarasota real estate company that specializes in luxury real estate. Her responsibilities included handling all marketing initiatives, advertising placement in both local and national publications, company web site management, producing all marketing collateral for the sales team and event planning.

"We are extremely pleased to have a professional with Sheryl Vieira's experience," said Bailey. "Her background and extensive knowledge of the Sarasota market will enhance Premier's service capabilities and ultimately benefit our clients."

Vieira is a member of the Florida Public Relations Association and the Young Professionals Group. She serves as an Advisory Board member for the Make-A-Wish Foundation of Central & Northern Florida and is the Public Relations chair for the Junior League of Sarasota's first cookbook in over twenty years — "Simply Sarasota," due to launch this coming November.

She recently co-chaired the Clowning Around Town kick-off party for HOSPICE Palliative Care and this past March she co-chaired the Hats & Chukkers Tea and fashion show for All Children's Hospital Women's Guild of Sarasota. She has volunteered for other organizations such as All Faiths Food Bank, Sarasota County Arts Council, Asolo Theatre, Breast Cancer Foundation, Cystic Fibrosis Foundation, Every Child Inc., Girls Inc., The John and Mable Ringling Museum of Art, New Gate School, and Safe Place and Rape Crisis Center.

Premier Properties of Southwest Florida, Inc. REALTORS is a division of The Lutgert Companies, Southwest Florida's pre-eminent developer of luxury properties. Founded in 1984 as Park Shore Properties, Premier has 13 office locations from Marco Island north to Naples, Bonita Springs and Sarasota.

With over 230 licensed sales professionals, the brokerage represents buyers and sellers of luxury properties throughout Southwest Florida. Premier's service capabilities include a commercial properties division, a marketing division, an information technology division, an e-commerce division and a developer representation division.

Premier's Sarasota office is located at The Plaza at Five Points, 50 Central Avenue, Suite 110 in downtown Sarasota.

The Lutgert Companies is a group of affiliated private companies involved in residential and commercial real estate development, residential and commercial real estate brokerage services, developer consultation, sales and marketing services, personal and commercial insurance services, residential mortgage services and title services. The Company's presence in Southwest Florida dates to 1964.