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Premier e-Commerce announces launch of re-designed bonitasprings.com Web site

Wednesday, October 18, 2006

NAPLES — Premier e-Commerce, a division of Premier Properties of Southwest Florida, Inc. REALTORS , announced the launch of its re-designed BonitaSprings.com website.

In addition to a new contemporary look, the re-designed site features expanded content that is relevant to both full-time residents and out of market visitors.

"The objective of the re-design was to not only create a site that is visually attractive and easy to navigate, but more importantly, to present comprehensive content that will be of value and interest to users of the site," said Richard Borel, Director of Premier e-Commerce.

"A great deal of time and thought went into the development of the content. Whether a user of the site is a full-time Bonita resident or a visitor to the area, they'll find a tremendous amount of relevant information. That information will be refreshed on an on-going basis, making BonitaSprings.com the most up-to-date, most informative resource available for virtually every aspect of life in the Bonita area."

The re-designed BonitaSprings.com site features a collection of guides that offer highly detailed, Bonita specific information, including one of the most comprehensive events guides in Southwest Florida.

Thoroughly researched guides for restaurants, shopping, entertainment, golf, beaches, movies, marine information and real estate are also presented. A Community History section is also included, as well as up-to-the-minute weather.

The site designers created an innovative graphical interface that both pinpoints the geographic location of a particular destination and provides a link to photos and information that is pertinent to the destination. The interface makes it easy for users to navigate their way through the site and to find specific types of information quickly.

"The new site is extremely easy to use and that's critically important to the end-user," said marketing consultant Heather Weiss who served as the design team leader. "Having a tremendous amount of information is one thing, making that information as easy as possible to find is another. The new BonitaSprings.com site provides both."

Other "geo-sites" operated by Premier e-Commerce include Naples.com, MarcoIsland.com, ParkShore.com and PelicanBay.com. Premier e-Commerce is also responsible for management of the Lutgert.com and Premier-Properties.com websites, as well as sites for all divisions of The Lutgert Companies.

Premier Properties is a division of The Lutgert Companies and the exclusive Southwest Florida affiliate of Christie's Great Estates. Premier Properties' offices are located in the Village on Venetian Bay at 4300 Gulf Shore Boulevard; at 390 Broad Avenue in Old Naples; at Bayfront in downtown Naples; at 776 5th Avenue South in Naples; in The Gallery of Real Estate at the Northern Trust Bank on Tamiami Trail; at The Naples Grande Resort & Club on Sea Gate Drive; in North Naples at 325 Vanderbilt Beach Road; at The Promenade at Bonita Bay; and on Marco Island at the Esplanade Shoppes.

A Sarasota office location will open fourth quarter 2006. Premier Properties' rental division is located in the Quarles & Brady Building at 1395 Panther Lane in Naples and its commercial division is located at 3960 Via del Rey in Bonita Springs.