Story tools: E-mail story | Printer-friendly | iPod friendly

Premier marketing division wins ADDY award for Sarasota campaign

Monday, March 5, 2007

Premier Properties of Southwest Florida, Inc.® REALTORS® Marketing Division has been named recipient of a 2007 Silver ADDY Award in the Consumer or Trade Publication category for the creation of a corporate imaging advertising campaign designed to introduce the Sarasota market to the brokerage.

The award was presented by the Suncoast Advertising Federation on March 2. The Suncoast Advertising Federation is the local affiliate of the American Advertising Federation and serves the Sarasota, Venice and Bradenton area. The ADDYs are the largest and most representative competition in the advertising industry.

Premier's campaign consisted of a series of "coming soon" magazine and newspaper ads that focused on the brokerage's traditions of excellence and customer service as well as its location at the Plaza at Five Points in Downtown Sarasota. The ads were conceived and designed by Marketing Director Patty Line and the Marketing Division's graphic designer, Michael Anderson.

"Premier Properties' Marketing Division does an outstanding job not only marketing our Sarasota office, but also properties listed by our clients as well," said vice president and regional manager Steve Bailey. "Patty Line and her staff are an extremely talented and creative group and we congratulate them on this well deserved recognition." Established in 1984 and headquartered in Naples, Premier Properties of Southwest Florida, Inc. ® REALTORS® sells and leases luxury homes, condominiums and commercial properties from Marco Island to Port Royal and north along the Gulf coast through Naples to Bonita Bay and coastal Estero. Premier also represents selected golf and gated communities in Collier and coastal Lee counties.

The firm's resume spans over two decades in the sales and marketing of luxury real estate. Premier's service capabilities include eleven office locations in Collier and southern Lee counties, over 220 sales and rental professionals, a marketing and information technology division, a commercial real estate division, an e-commerce division and a developer representation division.

Premier's agents specialize in Southwest Florida's luxury market and are highly trained in executing real estate transactions. The Sarasota office is Premier's first location outside Collier and Lee counties.

Premier Properties, the exclusive Sarasota affiliate of Leading Estates of the World, is known for its distinctive and highly unique approach to marketing, an approach based on fine-tuning traditional services and marketing techniques to work in concert with cutting edge presentation technologies.

The approach enables Premier to present its prestigious properties in an appealing and information rich format while maintaining its commitment to timely and highly personalized service. The firm's "gallery" style offices enable clients to preview and familiarize themselves with homes and communities in a comfortable setting that makes the home search process as easy and stress-free as possible.

Premier, through its ancillary businesses, is able to provide additional services required in real estate transactions, including insurance and closing services. In addition to its multi-faceted marketing efforts, Premier's network of clients and worldwide relationships benefit both buyers and sellers.

Premier Properties of Southwest Florida, Inc. is a division of The Lutgert Companies, a group of affiliated private companies involved in residential and commercial real estate development, residential and commercial real estate brokerage services, developer consultation, sales and marketing services, personal and commercial insurance services, residential mortgage services and title services. The Company's presence in Southwest Florida dates to 1964.